Market this.

I turned on "Ugly Betty" not really because of interest but rather because I just needed some benign sound while I cleaned up a bit. I mean, I know the whole thing is improbable, but I do like the message that you don't have to be thin or beautiful or white or a man or from Manhattan or rich to make it. The whole dream-come-true while being-true-to-self is nice. But it's obvious what the demographics on this show are. Just take one look at the ads. "Ugly Betty" attracts an audience of women who don't think they're good enough. Contrasting the message of the show are back-to-back-to-back commercials for Jenny Craig, WeightWatchers and Curves. Sigh.